The Effect of Gender on the Use of Persuasion

The Effect of Gender on the Use of Persuasion

in the English Commercial Advertisements

Noor Publishing ( 2023-02-22 )

€ 43,90

Buy at the MoreBooks! Shop

This book represents an attempt to investigate the effect of gender on the use of persuasion in English commercial advertisements. A sample of 100 advertisements has been used in tis respect. The data involves 50 male and 50 female advertisements of various topics. The findings have shown significant differences between the male and the female advertisements as far as the use of persuasion is concerned. Such findings can be implemented in various areas of research and English language use.

Book Details:

ISBN-13:

978-620-5-63473-8

ISBN-10:

6205634732

EAN:

9786205634738

Book language:

English

By (author) :

Raad Al-Nawas
Zeinab Rahim

Number of pages:

192

Published on:

2023-02-22

Category:

Language and literature science