How Positive and Negative Electronic Word of Mouth can Affect Consumer
Noor Publishing ( 2017-03-01 )
€ 49,90
This book is carried out to understand the effect of positive and negative electronic word of mouth on consumer‘s purchasing decision of smartphones.
Book Details: |
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ISBN-13: |
978-3-330-85327-0 |
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ISBN-10: |
3330853271 |
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EAN: |
9783330853270 |
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Book language: |
English |
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By (author) : |
Ako Mohammed |
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Number of pages: |
96 |
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Published on: |
2017-03-01 |
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Category: |
Advertisement, marketing |